I’m Robert, but everyone calls me Robo. Welcome to my website!
I’m excited to use this space to share ideas, thoughts, and solutions to common digital marketing and media challenges for nonprofits and fundraisers. My background and experience is in videography, photography, content management, UX design, process solutions design, digital marketing, social media management, and a tiny bit of online development (mostly minor solutions with JavaScript, JQuery, and PHP).

My wife, Rachel, and I have lived in Colorado since fall 2014. We love traveling and seeing new places.
Since graduating from Cedarville University in 2010 with a degree in Electronic Media, I have been blessed to work alongside some great nonprofit organizations, helping produce videos, printed materials, websites, a mobile app, and other digital marketing materials. I have always been passionate about helping others, and I love being a part of a team that is working to make the world better, especially for those in need.
Diverse Experience
As a strategy- and results-driven creative media professional, I am experienced in web design and development, content management and campaign marketing, content creation, branding, storytelling, live event production, video production, and print publications. I have practical and technical knowledge in digital marketing, website management and creation, photography, video production and post-production, social media marketing, and strategy analysis.
I’ve worked with local, national, and international brands to improve brand storytelling and produce strategic, multi-channel communication pieces in Charlotte, NC and Denver, CO. I have also participated in media production projects that have taken me to Asia and South America.
Nonprofit Marketing Organizations to Follow:
Software and Tools I Recommend:
- WordPress – Websites
- Classy – Donation pages and Events
- Salesforce/Pardot – CRM and email marketing
- BEEPro – Email design
- Adobe Suite
- Canva – photos and graphics
- Visual Studio Code – HTML/CSS/JS
- Formstack – Embeddable Online forms
- Google Optimize – A/B testing
- HubSpot – Marketing/CRM alternative
In 2014, I was a part of the SIM public relations team during the Ebola Crisis in Liberia when three U.S. citizens (two of them SIM workers) were medically evacuated and returned to the U.S. infected with the disease over the course of the summer.
In late 2014, I started working as the Writer/Editor/Photographer for Denver Rescue Mission. In that role, I produced content for a monthly newsletter that raised roughly $2.5 Million in revenue per year through 2017.
In 2017, I transitioned to the Online Marketing Manager at the Mission, overseeing the email and online marketing and growing an annual online revenue budget of $2.4 Million to $3.5 Million (2022).
In 2020-2021, I was deeply involved in Denver Rescue Mission’s communication strategy as we responded to the COVID-19 pandemic and continued serving people who are homelessness. In that role, we were able to increase expected monthly revenue for the Mission by more than 65%, resulting in nearly $2 Million more than expected for fiscal year 19/20 and 20/21. While many nonprofits lost revenue due to COVID-19, the Mission saw an increase due to the strategies our team implemented for online and offline communications.
In 2020, we also performed an intense database migration from Blackbaud’s Raiser’s Edge and Luminate to Salesforce and Classy. Ultimately, it was an excellent move. Our marketing capabilities have grown with the new tools that Salesforce offers, and we are excited to see our donor base continue to grow as we better serve them. We’ve continued to push our limits and explore how to best use Salesforce to our advantage, including migrating our volunteer database into Salesforce in early 2022.
In June 2022, I had the honor of being invited to help lead an interactive workshop on campaign design at the 2022 Classy Collaborative event in Philadelphia, PA.